Top 7 WordPress website maintenance tips

WordPress is a diversified CMS platform in the arena of Content Management Systems. It dominates the CMS area with a staggering 39.6% of the internet in 2021. But even a durable framework like WordPress requires regular wordpress website maintenance services to guarantee that the website runs well.

WordPress is an open-source CMS, which means that any person can use this framework for good or bad reasons, hence, it is even more important to go for WordPress website maintenance for frequent updates to protect your website. So, today we have curated a list of WordPress website maintenance tips that you cannot miss!

Before you run through the maintenance tips, ensure that the website is working just fine and you have taken a backup of it. You don’t want to end up with a ton of problems for the website not working properly or losing out on data if you make any mistake.

The following areas will be covered in a thorough WordPress maintenance routine:

A Backup is must

Even if you aren’t making any modifications to your site right now, this is one of the most important things to accomplish. You may either do it manually by downloading all of the files as well as the database dump and save them somewhere safe, or you can use a WordPress backup plugin to automate the process. The WordPress plugin store contains a large number of both free and commercial plugins. Since most hosting companies provide backup alternatives, you may also use the backup option at the server level–this is something you should verify with your hosting provider about.

Backups provide you the assurance that your site will be fully operational again in the event of a crash or a mistake. It may also assist your new developer in quickly resolving difficulties, particularly if you’re seeking to resolve a defect that you think happened during previous maintenance. Regular backups should aid your new developers in identifying and resolving issues that arose months or years before they took over the project.

Remove Unnecessary Files, Code, and Plugins

It’s normal to forget about files and plugins that are no longer required. This becomes a hassle when the files collect over time as your website’s lifetime progresses. It’s difficult to determine where a file came from and whether it’s being needed by some element of the site if your developer didn’t care about deleting undesirable files that were added over time. This adds to the pain because the site must be retested to ensure that nothing has broken since the suspicious elements were removed.

This may be avoided if the developer who worked on it removes any unnecessary files as soon as possible.

To help you with this task, you can install various plugins like Media Cleaner.

WordPress Updates

Updates to the WordPress software are issued on a regular basis. This covers the core of WordPress as well as any themes or plugins you’ve installed.

These changes must be made to your website in order for it to continue to work correctly. You risk having code conflicts and components of your site getting out-of-date if you don’t apply these updates on a regular basis. This will put your site in danger and hackers could easily break it. It is also possible that the website may not work properly.

When downloading the updates, ensure you follow the sequence of updating WordPress core first, then theme and lastly the plugins. This can help you prevent plugin and theme conflicts, which might cause your entire website to go down.

Optimizing Images on Website

Larger the image resolution, slower the website.

A thumb rule to speed up your website loading time. When it comes to WordPress website performance, image selection and placement is a critical factor. Not every image may be utilised on your website; to ensure that your image is suitable for your purposes, it must be optimised.

An image can be optimised in one of two ways:

  • Manual optimization
  • Invest in a paid plug-in

Check & Moderate Website Comments

This step is more about making an impression in the mind of the visitor. Your visitors will have a negative image of your website if you do not control the comments. They’ll get the impression that the place is neglected and uncared for.

Responding to criticisms in a timely manner is a major step in the right direction. When you react to a visitor’s question, concern, or point of view, you demonstrate that you value their time.

Filtering spam comments is another essential component of comment moderation. And believe me when I say you’ll get a lot of them. It’s critical that they’re flagged as spam and then removed. Nothing is more unattractive than a spam-filled comments area.

Furthermore, if left unchecked, a large number of spam comments might soon accumulate. As a result, the database space is clogged, severely impacting website performance.

Database Optimization

The WordPress database is slim and functions ideally when your website is fresh. Your website reacts and loads more quickly. The database becomes congested and clogged with time.

This happens when you install a plugin or a new theme. Because it updates the database with all of the new data. This can also happen when you uninstall a plugin or a theme. They don’t always get removed as efficiently as you’d like them to. Tables, references, and other data are left behind, clogging up the database.

The database becomes filled with useless tables, and data from removed plugins, themes, saved drafts, pages, and blog posts as time passes. Apart from that, other content that you upload on the website also takes up space in the database. As a result, these unneeded garbage items should be deleted from the database in order for it to continue to operate properly for a long period.

You can take help of WordPress plugins to clean up the database. One of them is WP-Optimize.

Security Scans

This is something that is much too frequently neglected. For our desktops and PCs, we do invest in decent antivirus software. However, when it comes to internet security for our numerous websites, don’t give it much attention. We don’t think it’s important.

We must keep in mind that hackers are constantly looking for new ways to break into your website and steal critical information. They may essentially render your site unusable if they obtain access to it.

It might take months, if not years, to bring your site back to where it was before the attack. Invest your time and resources towards discovering and eradicating malware and/or harmful code that has been introduced.

If due to some reason the search engine has blacklisted, the browsers will display a malware warning for your site. After your site has been restored, it might take some time for the warning to go away. Consider the damage to your reputation and income that such an unanticipated event may do.

Always keep security a priority. For that, you can consider various plugins available on the WordPress plugin store. You can check out MalCare and Wordfence to tighten the security of your WordPress website.

Final Thoughts

WordPress is a powerful content management system that must be updated on a regular basis to keep a website running smoothly. We hope that these WordPress website maintenance tips will help you in doing so. Consider them as a reminder to check your WordPress websites for upgrades and maintenance if you run your business website on WordPress.

We at Technocrackers take utmost care from the beginning of WordPress website development of these points. Hire WordPress developers to help you maintain your WordPress website. We ensure that the health of the website is up and running perfectly always. Talk to us today and get a website-health checkup!

Squarespace VS WordPress: What is the Best Website Builder

The COVID-19 pandemic taught us that “If it’s not online, it’s nowhere!” and that made businesses really think about taking their products and services to the platforms that reach globally irrespective of the shutdown. The businesses started creating their website portals and literally everyone’s alarm rang almost at the same time!

Multiple businesses coming under small cap, the start-ups, the home-grown business ideas, every-single-one started creating their own website. And but-obvious, in order to stand out from the crowd, the website needs to be eye-catching.

The competition no longer remained in the quality of product and services, but the real question came as to how better you showcase your brand. The solution came up to create your own creative as well as attractive website which also has tools that can efficiently handle all of the infrastructure needs and does not require much of the coding language. Well, if you go and search about it, you will get hundreds of options, but WordPress and Squarespace are two of the most popular in the business. So, take a seat and we are going to help you solve this everlasting confusion of which website builder to opt for, by giving you a clear-cut comparison of features, templates, and hosting options for Squarespace Vs WordPress.

WORDPRESS- AN OVERVIEW

WordPress as we all are aware, is a free and an open-source management system (CMS). It is based on PHP and MySQL. It started as a simple blogging system in 2003 but powers more than a quarter of new sites today. It clearly is the choice for nearly a half of the top million sites making it the most popular on the web. Choosing WordPress, you get about 13 years of proven history and with more than 50 million sites globally that are created using the same platform, you know your work is going in the right hands.

SQUARESPACE- AN OVERVIEW

Squarespace is a creative website builder designed to help artists build their own attractive websites and showcase their work, no matter how well versed you know your technical terms, Squarespace gives you a home-like environment. If you are a photographer, artist, and anyone who simply loves design and is willing to make their website look as good as the content you generally show off offline, then we can assume your search very well ends here itself. But let’s say your business is not revolving around high quality images or the website demands loads of textual briefings – you may struggle to use Squarespace’s visual designs at its par.Unlike WordPress, Squarespace gives you 14 days trial period, post-trial period Squarespace plans starts at $12/month

DISCUSSING THE SUBSCRIPTION PLANS IN WORDPRESS VS SQUARESPACE:

WordPress currently is offering four plans: Personal, Premium, Business and eCommerce. The details of each plan is easily available on their official website WordPress.com. There’s also WordPress.org to create a website for free if you have a hosting provider. If you wish to create a website using professional templates and features, select the plan as per your requirements and you’re good to go.

Squarespace as well covers its plans in four pricing tiers: Personal starting at $12/month, it’s ad-free and includes a free domain name for a year. The Business plan costs $12/month. You get marketing features under a business plan. The online Stores Basic $26/month plan and the Advanced tier with $40/month adds Ecommerce features.

HOSTING IN SQUARESPACE VS WORDPRESS:

If simply explained, your WordPress subscription does not include hosting and Squarespace does.

But the supreme benefit while you select to create your website using WordPress is that you can easily download, edit and host the WordPress codebase anytime and from anywhere. Reputable hosts will have a server architecture which is WordPress-ready. None-the-less many will have one-click installation. But an important thing to consider here is that your host’s tech support might not cover WordPress itself, so by any chance you break something while editing, you’re on your own. Whereas on the other-side of the road, Squarespace might not give you availability in each of your hosts’ servers. No matter how time saving and attractive Squarespace codebase is, your host’s server might not be Squarespace ready.

TEMPLATES IN WORDPRESS VS SQUARESPACE:

Squarespace spoils you with dozens of pre-constructed attractive templates. The templates are designed before-hand according to  robust user interface principles. Your subscription plan contains all the pre-made designs and development, hosting and security certificates, everything in one price. But again, the debate comes down to whether or not it is advisable for the businesses which DO NOT deal with imagery or video contents to invest a wholesome amount over Squarespace subscription?

Whereas on the other hand there are literally thousands of WordPress templates, all of them with completely accessible code to let you make any changes you desire. WordPress literally has everything for everyone. If you’re artistic enough, you can easily design your site in a graphic application and then probably can just give it to a developer to program. There are countless designers out there, who offer custom WordPress design services. You’ll get exactly the look and functionality you wish, but it might add up a little to your costs.

DISTINCT FEATURES OF WORDPRESS:

The most unique feature of WordPress is that it gives you the power to run your website the ‘old’ way. No matter what the product or service your brand deals with, you will find everything you’re looking for way too easily. With easy access to CSS and HTML, one can make N number of tweaks until everything is exactly how one had envisioned it to be. If you are good at design or programming or say you have access to cost-effective pros who do, it might very well give you an ace and you can customise your website to behave and do what you want in limitless ways.

DISTINCT FEATURES OF SQUARESPACE:

Squarespace is a comparatively more controlled environment. There is absolutely no need to buy or source designs, extensions, hosting or any other services additionally. You can simply sign up, start building your pages, and deploy your site when you’re satisfied with the result.

But one thing to keep in mind is while using Squarespace you will have no direct access to codes. Meaning you can hardly make changes or make any tweaks in any of their given template or design.

CONCLUDING WORDPRESS VS SQUARESPACE

Given a choice to reserve a dinner table at a restaurant which has multiple cuisines and that avails you to enjoy the evening with your loved ones plus gives you options to make any required changes in the pre-decided menu versus a restaurant that offers delish food but has very limited items listed on the menu in addition to their ‘no changes allowed’ rule. Which one would you like to choose?

Who is not spoilt with the choices? In this analogy, the former restaurant clearly signifies WordPress, with its easy customizable and personalized experience. The latter is just similar to Squarespace. No doubt, Squarespace gives you a ready-menu. You don’t need to brainstorm much. It clearly holds your hand much tighter.

But the ready templates might not deliver you right exactly the way you had envisioned your dream website to look like. It would require some changes to give it the authentic look that your brand promises its customers.

But if you need to work with only the basics like email or social marketing or ecommerce, Squarespace would suffice for your needs and it will definitely be visually striking. But a basic WordPress will have your back just fine if you do not need a host of special or unusual features

Even so you might need to hire a service provider to take care of errands required to run a successful website, there are certain WordPress development firms like Technocrackers that help you hone your business growth with a compact yet elegant website design which fits perfectly fine for your brand.  Contact us today with your WordPress development requirements!

Ultimate WordPress SEO Guide for Beginners (Step by Step)

WordPress began as a simple blogging platform in 2003 and has since grown to include blogs, periodicals, eCommerce sites, businesses, portfolios, photography sites, and more. WordPress is a potent content management system and it owns 65.2% of the market share. It’s amazing how popular WordPress has become in only 17 years.

WordPress has empowered websites with easy functionalities, themes, plugins and various features that has made the task of managing a website easier. Same way, it also assists in ranking your WordPress website. Want to learn how to use WordPress SEO to improve your site but don’t know where to begin?

We’re here to assist you!

You’ll learn the smartest WordPress SEO tips and tactics for optimising your website through this WordPress SEO Guide.

What is SEO?

Search engine optimization (SEO) is a technique for improving a website’s exposure and ranking in search engine results pages. It enforces us to have more search engine friendly websites that provide a better user experience.

The design, on-page keywords, and links all have an impact on a website’s appearance. Moreover, many aspects of SEO aren’t well understood. As a result, people are unable to fully utilise SEO to increase their website and content rankings.

It’s vital to remember that search engines employ algorithms that are still evolving. In addition, search engine updates are made to assist search engines in delivering higher results.

How does SEO work?

To put it another way, SEO is based on the following theory:

  • You create a website and decide whether portions of it should be displayed to search engines.
  • The ‘Web crawlers’ of the search engines visit your website and its pages to collect information.
  • This information is used by the search engine to assess the quality of your content and your entire website.
  • Your website receives an initial ranking based on that evaluation.

The web-crawlers will review your page and update the information in the database every time you give fresh ranking signals. Based on the quality of the newly discovered data, it might either boost or decrease your site’s ranking.

Why is SEO essential?

You created your website for a specific reason, and you want people to be able to locate it. Understanding SEO can aid in the growth of your audience. You’ll know which design elements to focus on and how to generate content that will get a lot of attention while also providing a good experience for your visitors.

Furthermore, without SEO, all of your efforts would be useless, as having a website with low visibility is virtually as bad as having none at all.

Check on basic WordPress SEO settings

WordPress includes certain SEO options that you may apply right away to boost your website’s ranking. Below are a few basic WordPress SEO settings you should notice and configure through the dashboard,

WordPress site settings

WordPress includes a feature that allows users to prevent search engines from indexing their site. You must guarantee that your site is not turned on in order for it to appear in the search results.

Settings > Reading is where you’ll find the setting. Make sure you haven’t checked the box in front of the “Search Engine Visibility” setting.

Set correct permalinks (URLs) structure

A permalink is a link to your web page and blog post on your website. Your permalinks are critical to your SEO success from an SEO standpoint. Words in permalinks are used by search engines to figure out what the page is about.

The default WordPress option, however, prevents you from using a custom permalink structure. Unless you alter it manually, you’re stuck with the “Day and name” preset.

Go to Settings > Permalinks to set the proper permalink structure. Select “Post name” as default option.

WordPress provides the ability to automatically propose the optimal permalink for a page based on the content on that page.

WordPress Website health checkup

This is a built-in function that will monitor the health of your site and alert you if it needs to be improved. From your WordPress dashboard, go to Tools > Site Health to view the site health function. In terms of SEO, the site health feature is critical because it can alert you to upgrades and adjustments that may harm your site’s long-term ranking.

Improve WordPress SEO With These Best Practices

You’re ready to level up your game once you’ve finished fine-tuning the fundamental WordPress site settings. The finest SEO practises are listed in this WordPress SEO guide.

Organize your content

WordPress provides two fantastic features that can help you better organise your content: categories and tags. You can use them to add some logic to the way your website’s content is organised.

Create categories for the various topics you cover on your website. Once you’ve created the categories, group all of your content into one category with a common theme. Tags exist to aid in the organisation of your material into subtopics. They go over the specifics of your posts.

Every WordPress post must be assigned to a category. The use of tags is entirely optional. If you don’t give your post a category, WordPress will put it in the “Uncategorized” category by default.

In order to create them, go to Posts > Categories & Posts > Tags.

It’s a significant SEO indication to organise your content for maximum usability. Your website’s visitors will be enthralled by how simple it is to navigate.

A neat website structure

While the readability and functionality of your site are crucial, we must also consider the structure of your site. Why? Here are three reasons,

A. A structure will make it easier to explore and work on the website as it grows.
B. Your visitors would fall in love with how easy navigation is.
C. Search engine crawlers will have an easier time crawling your content

Every WordPress SEO strategy focuses on 5 main elements,

  • Header navigation menu
  • Sidebar navigation
  • Footer navigation
  • Pages
  • Blog categories

Make a spreadsheet before you start constructing anything in your dashboard. Begin at the top with the homepage and work your way down, adding category pages as you go.

After you’ve finished with the spreadsheet, you may start working on your web pages and categories. Create and submit an XML sitemap to Google Search Console as a final step. This will allow Google to crawl and index your site effectively.

Quality Content

While optimising WordPress for SEO is critical, it is only a small part of a comprehensive SEO plan. With SEO in mind, you’ll need to produce and compose high-quality content. Doing keyword research and finding the most relevant terms for your target audience. Then you can design a content plan based on the keywords you’ve discovered.

When it comes to writing quality content, you should never put number or frequency of publication ahead of quality. You should publish well-researched, original, and entertaining content while leveraging the relevant keywords.

Optimizing your WordPress website performance

A website’s performance must be exceptional in order for it to rise in the search engine result pages. The following pointers will assist you in improving your WordPress SEO.

A mobile-friendly website

More than 60% of searches are made through mobile devices on Google. Responsive design is a key SEO signal, according to search engines like Google.

You should make certain that your website works flawlessly on both desktop computers and mobile devices.

A secure website

Google, like any other search engine, does not wish to send its customers to websites that are dangerous to their online security. Website security is not only an SEO consideration, but it may also work against you, causing your site to be punished and removed from search results.

Fast Website speed

The speed with which your website loads is also a ranking factor for Google. Fast loading speeds guarantee a superior user experience and make browsing your website more delightful on all devices.

Track performance

Many website owners and administrators are unaware that website performance optimization is a continuous process. It’s not possible to optimise it once and then leave it alone. Updates to the WordPress core, plugins, and themes can all have an impact on site performance.

To keep dazzling your visitors and delivering a high ranking signal to search engines, it’s critical to review your site’s performance on a frequent basis.

WordPress SEO Plugins You Can Use:

Plugins in WordPress allow you to automate your SEO efforts. You may utilise a variety of WordPress SEO plugins to automate your SEO approach and up your SEO game.

Take note that you do not need to use many SEO plugins at the same time. Only one will do the job, so pick wisely. The six finest WordPress SEO plugins to consider are listed below.

  1. All in One SEO for WordPress
  2. Yoast SEO
  3. Semrush SEO Writing Assistant
  4. SEOPress
  5. Rank Math
  6. MonsterInsights

Conclusion

WordPress provides a number of options for optimising your site for search engines. You can utilise several plugins to optimize your SEO activity in addition to the basic SEO settings in the dashboard. Remember that SEO is a long-term and constant pursuit. It will take some time to see the fruits of your labour. Continue to improve your SEO skills, and you’ll be able to push your online presence to new heights. 

At Technocrackers, to improve your WordPress website, we use tried-and-true SEO tactics. We know what works, and we’ll apply it to you. Our WordPress development team is experienced and chooses responsive themes, effectively codes for faster load speed and makes the website user-friendly. Questions about WordPress SEO Development? Ask us!

 

 

What is the Best Website Builder

The COVID-19 pandemic taught us that “If it’s not online, it’s nowhere!” and that made businesses really think about taking their products and services to the platforms that reach globally irrespective of the shutdown. The businesses started creating their website portals and literally everyone’s alarm rang almost at the same time!

Multiple businesses coming under small cap, the start-ups, the home-grown business ideas, every-single-one started creating their own website. And but-obvious, in order to stand out from the crowd, the website needs to be eye-catching.

The competition no longer remained in the quality of product and services, but the real question came as to how better you showcase your brand. The solution came up to create your own creative as well as attractive website which also has tools that can efficiently handle all of the infrastructure needs and does not require much of the coding language. Well, if you go and search about it, you will get hundreds of options, but WordPress and Squarespace are two of the most popular in the business. So, take a seat and we are going to help you solve this everlasting confusion of which website builder to opt for, by giving you a clear-cut comparison of features, templates, and hosting options for Squarespace Vs WordPress.

WORDPRESS- AN OVERVIEW

WordPress as we all are aware, is a free and an open-source management system (CMS). It is based on PHP and MySQL. It started as a simple blogging system in 2003 but powers more than a quarter of new sites today. It clearly is the choice for nearly a half of the top million sites making it the most popular on the web. Choosing WordPress, you get about 13 years of proven history and with more that 50 million sites globally that are created using the same platform, you know your work is going in the right hands.

SQUARESPACE- AN OVERVIEW

Squarespace is a creative website builder designed to help artists build their own attractive websites and showcase their work, no matter how well versed you know your technical terms, Squarespace gives you a home-like environment. If you are a photographer, artist, and anyone who simply loves design and is willing to make their website look as good as the content you generally show off offline, then we can assume your search very well ends here itself. But let’s say your business is not revolving around high quality images or the website demands loads of textual briefings – you may struggle to use Squarespace’s visual designs at its par.Unlike WordPress, Squarespace gives you 14 days trial period, post-trial period Squarespace plans starts at $12/month

DISCUSSING THE SUBSCRIPTION PLANS IN WORDPRESS VS SQUARESPACE

WordPress currently is offering four plans: Personal, Premium, Business and eCommerce. The details of each plan is easily available on their official website WordPress.com. If you wish to create a website using professional templates and features, select the plan as per your requirements and you’re good to go.

Squarespace as well covers its plans in four pricing tiers: Personal starting at $12/month, it’s ad-free and includes a free domain name for a year. The Business plan costs $12/month. You get marketing features under a business plan. The online Stores Basic $26/month plan and the Advanced tier with $40/month adds Ecommerce features.

HOSTING IN SQUARESPACE VS WORDPRESS

If simply explained, your WordPress subscription does not include hosting and Squarespace does.

But the supreme benefit while you select to create your website using WordPress is that you can easily download, edit and host the WordPress codebase anytime and from anywhere. Reputable hosts will have a server architecture which is WordPress-ready. None-the-less many will have one-click installation. But an important thing to consider here is that your host’s tech support might not cover WordPress itself, so by any chance you break something while editing, you’re on your own. Whereas on the other-side of the road, Squarespace might not give you availability in each of your hosts’ servers. No matter how time saving and attractive Squarespace codebase is, your host’s server might not be Squarespace ready.

TEMPLATES IN WORDPRESS VS SQUARESPACE

Squarespace spoils you with dozens of pre-constructed attractive templates. The templates are designed before-hand according to robust user interface principles. Your subscription plan contains all the pre-made designs and development, hosting and security certificates, everything in one price. But again, the debate comes down to whether or not it is advisable for the businesses which DO NOT deal with imagery or video contents to invest a wholesome amount over Squarespace subscription?

Whereas on the other hand there are literally thousands of WordPress templates, all of them with completely accessible code to let you make any changes you desire. WordPress literally has everything for everyone. If you’re artistic enough, you can easily design your site in a graphic application and then probably can just give it to a developer to program. There are countless designers out there, who offer custom WordPress design services. You’ll get exactly the look and functionality you wish, but it might add up a little to your costs.

DISTINCT FEATURES OF WORDPRESS

The most unique feature of WordPress is that it gives you the power to run your website the ‘old’ way. No matter what the product or service your brand deals with, you will find everything you’re looking for way too easily. With easy access to CSS and HTML, one can make N number of tweaks until everything is exactly how one had envisioned it to be. If you are good at design or programming or say you have access to cost-effective pros who do, it might very well give you an ace and you can customise your website to behave and do what you want in limitless ways.

DISTINCT FEATURES OF SQUARESPACE

Squarespace is a comparatively more controlled environment. There is absolutely no need to buy or source designs, extensions, hosting or any other services additionally. You can simply sign up, start building your pages, and deploy your site when you’re satisfied with the result.

But one thing to keep in mind is while using Squarespace you will have no direct access to codes. Meaning you can hardly make changes or make any tweaks in any of their given template or design.

CONCLUDING WORDPRESS VS SQUARESPACE

Given a choice to reserve a dinner table at a restaurant which has multiple cuisines and that avails you to enjoy the evening with your loved ones plus gives you options to make any required changes in the pre-decided menu versus a restaurant that offers delish food but has very limited items listed on the menu in addition to their ‘no changes allowed’ rule. Which one would you like to choose?

Who is not spoilt with the choices? In this analogy, the former restaurant clearly signifies WordPress, with its easy customizable and personalized experience. The latter is just similar to Squarespace. No doubt, Squarespace gives you a ready-menu. You don’t need to brainstorm much. It clearly holds your hand much tighter.

But the ready templates might not deliver you right exactly the way you had envisioned your dream website to look like. It would require some changes to give it the authentic look that your brand promises its customers.

But if you need to work with only the basics like email or social marketing or ecommerce, Squarespace would suffice for your needs and it will definitely be visually striking. But a basic WordPress will have your back just fine if you do not need a host of special or unusual features

Even so you might need to hire a service provider to take care of errands required to run a successful website, there are certain WordPress development firms like Technocrackers that help you hone your business growth with a compact yet elegant website design which fits perfectly fine for your brand. Contact us today with your WordPress development requirements!

WordPress SEO Checklist: 10 Tips to Improve Your Rankings

An online business is run by an audience. Whether your aim is to entertain, sell your products/services, provide information, market your work, or provide the best WordPress development service, you need an audience to build your brand. When your business depends on your website, it becomes essential that quality traffic is attracted towards your site.

But, how? Through WordPress SEO ranking tips!

There are several ways to do so, but one of the most efficient is Search Engine Optimization (SEO). SEO is an element of digital marketing that consists of a set of strategies and techniques targeted at improving the visibility of your website on search engines. By performing SEO on your website, your ranking improves and ultimately you can reach people easily.

Why Does SEO matter?

Go back to a moment when you wanted to find something on the internet. You might have just used Google. This implies that if you want customers to encounter your website, you’ll need to ensure that it shows up on search engines. Most significantly, near the top of search results.

The best method is via SEO, which is a broad set of strategies and actions based on our understanding of how search engines rank websites. There are numerous advantages to optimising your website for search engines, including the following:

  • A high-ranking site on Search Engine Results Pages (SERPs) is more visible and has a better probability of attracting visitors.
  • A website appears more reliable and trustworthy if ranked high.
  • Because SEO focuses on providing high-quality content, you’ll be able to provide users with more helpful and relevant information.

Businesses should prioritise SEO since it is the most reliable and cost-effective strategy to discover and reach consumers at critical periods. Furthermore, even if you’re a complete beginner, there are many simple WordPress SEO ranking tips & techniques to increase the SEO of your WordPress site. In this article, we have created a WordPress SEO checklist,you may use right away!

10 WordPress SEO Checklist To Boost Your Visibility Online

Improving your WordPress SEO is critical for increasing website visitors. Unfortunately, the majority of WordPress SEO tips are just too jargony for newcomers to understand.

If you want to increase the number of visitors to your website, you should follow the below WordPress SEO best practises.

Choose A Reliable Hosting Provider

Because Google considers site performance when ranking pages, a competent host can help you rise to the top of the SERPs. The amount of downtime your site encounters, as well as the physical distance between servers and visitors, are both ranking variables that are influenced by your host. Last but not least, as Google favours HTTPS sites, you’ll want to do so as well.

If you haven’t yet built your WordPress website, you’ll want to find a host that is dependable and has a good track record. Even if your site is already up and running, you should think about changing hosts if your present provider doesn’t match these requirements.

Optimized Theme

Choosing a theme for your WordPress website plays an important role. It determines the style and layout of your site, can add new features, and contributes to its SEO. For example, your theme might have an impact on your site’s speed, which is important (as we’ve already covered). The manner a theme was created is also important, because clean code provides your site the best chance of ranking well in search engines.

As a result, choose a theme that is ‘SEO-friendly’. You also want to seek for a theme that includes features like adding header tag options to help your SEO. Fortunately, there are a plethora of themes to choose from.

Using A Dedicated SEO Plugin

Plugins are little add-on softwares that you can install to give extra features to your website. There’s a plugin for almost anything, including SEO. In fact, there are a slew of plugins that are particularly designed to boost your site’s SEO.

Small, focused functions like establishing a sitemap can be provided by these plugins. You may also install a full SEO plugin like Yoast SEO, which will bring a whole suite of optimization tuning features to your site for even better results.

Permalink Structure

A permalink is a permanent URL address of your specific webpage, blog, or any other web material on your website. That’s what visitors would use to come to your website, so the look of them is important. The links with clear and descriptive content are easier for search engines to understand and rank you high.

Create a sitemap

A sitemap is essentially a map of your website’s pages usually structured in a hierarchical format. It is a list that allows you to view how your site is laid out and what it contains. While sitemaps were originally created to assist humans in navigating websites, they are now mostly used to send information to search engine bots (also known as crawlers).

A sitemap to your website does not directly improve search engine rankings, it is still an important SEO technique. It allows crawlers to see all of your site’s pages and figure out how they relate to each other. Search engines will have an easier time indexing your site and presenting relevant material in user searches as a result of this. As a leading WordPress development company, we recommend Google XML Sitemaps or a complete SEO solution like Yoast SEO for sitemaps.

Using Heading Tags

A sitemap is helpful for search engine crawlers to know how your site is arranged, but it doesn’t assist them understand specific content. You’ll need to use heading tags for this. You can apply these formatting options to section heads within pages and articles.

In your WordPress editor, these options are labelled Heading 1, Heading 2, and so on.

When you use these headings to organise your information, you accomplish two things; it adds aesthetic appeal to your content by splitting it up and making it easy to read. Crawlers also pay close attention to headlines, which they use to figure out how your content is organised and what it’s all about.

Keep your content user & keyword focused

Keywords are search queries/phrases that a user inputs to get results. Picking a keyword for each post or page and utilising it in a variety of locations — like the title, headings, and text — is a typical strategy to signal your topic to search engine crawlers and boost the likelihood of your material appearing in search results.

Ofcourse, you cannot stuff them and make it look unnatural. Keyword stuffing is a bad practise and Google can penalize you too. So, you have to be smart with using keywords in your content.

SEMrush is a good SEO tool that checks all the requirements for most websites that help you with keyword research, where they rank for you, and backlink analysis as well.

Incorporate Internal-External linking

It is not recommended to keep your website in a vacuum. Search Engines want to see how well your content relates to other contents – external and internal. Crawlers can tell how your posts and pages relate to comparable content if you use a lot of links throughout them. It also urges others to link back to your website, signalling to search engines that your content is worthwhile!

However, keep in mind not to keep irrelevant links or too many links in your content. That will bring your ranking down. Instead, aim to include links where they make sense and to direct users to high-quality websites. The effective use of both internal and external links is essential for attaining the best potential SEO results.

Responsive Design is a must

There are about 5.27 billion unique mobile phone users around the world. And 3/4th of shoppers do online shopping along with physical shopping. This means that your website must look and run well on any device that a visitor may use. You can achieve this by following the responsive design strategy, which entails developing your site to respond and adjust to each user’s device.

Google employs responsive design as a ranking criterion because it is so crucial. If your site is responsive, it will have a significantly better chance of ranking high in the SERPs. The best approach to get started with responsive design on WordPress is to use a theme that supports it.

Image Optimization

Besides giving a visual appeal and context to your website, images assist in breaking texts and make it more readable. They make a huge impact on SEO as well. For starters, the quality and size of your photographs might have an impact on the speed with which your sites load, which is a ranking consideration. When crawlers try to index and comprehend your site, they will check for specific information related to images, like filenames and “alt text.”

Taking care of these two problems will go a long way toward improving your SEO. To begin, make sure that your photos and other material are optimised so that they have the least possible impact on your site’s effectiveness. After that, give each image a meaningful filename and alt text (brownie marks if you use keywords to describe them).

SEO is the holy grail of showcasing your business online. WordPress is a great framework to develop a well-optimized website. We are confident that by adopting as many of these WordPress SEO ranking tips on your own site, you will be able to increase your organic traffic and WordPress SEO rankings.

Do you have any questions on how to boost the SEO of your WordPress site?

Contact Technocrackers, one of the top WordPress development companies in India. We are a WordPress Web Development firm with over seven years of experience in bespoke WordPress website development. Technocrackers dominates the website development industry by providing great WordPress development services by leveraging the power of the WordPress CMS.

We also assist our clients in hiring WordPress developers for both simple and complicated WordPress project development needs. Talk to us about your WordPress requirement today!

How to Harden Your WordPress Security

A WordPress website is subjected to a variety of hacks. To keep it safe, you must tighten the security of your WordPress website. Otherwise, you risk losing your hard work. In today’s blog, we talk about how to improve WordPress security, how to prevent and handle security concerns in this WordPress security guide today.

WordPress does have basic security defence, but you cannot rely on them completely. Cyber attacks have evolved, so should our WordPress security too!

But why is it so critical to protect your website?

Often you would have noticed that WordPress websites come with a warning of malware infection. What do you do? You do not click on them. This alone will result in a significant reduction in traffic.

However, being deleted from Google will affect your traffic loss significantly. As per a poll, 45% of people noticed search traffic impacted by a hack and 9% of respondents indicated traffic had decreased by up to 75%.  Those are some frightening figures.

Security is even more important if you run an online store or a business website for your organization.

If you own an online business, a notice regarding security vulnerabilities with your WordPress site is likely to drive away a large number of clients. If someone shops on your ecommerce website and their financial information is taken, you can bet that they will alert everyone they know to stay away from it.

So then how can you strengthen WordPress security and keep hackers at bay?

Update WordPress core, themes, and plugins

An outdated component is the most typical cause of a hacked WordPress website. Outdated plugins, themes, and core open the door to a site that could be hacked. These outdated files are traceable and make your site a target for outside intruders if they aren’t updated.

In fact, outdated WordPress plugins were shown to be responsible for 54% of identified WordPress security issues in one study.

It’s simple to keep your WordPress site up to date. If you see an orange notification next to plugins, themes, or a notification to upgrade WordPress in your WordPress dashboard, update right away!

Remove Unused Plugins and Themes

Your WordPress site will require some maintenance over time.

You should go over your themes and plugins as you accumulate them and get rid of the ones you don’t use. Getting rid of needless clutter will certainly speed up your site and eliminate security concerns caused by inactive or old add-ons.

If you’re using WordPress multisite, a plugin like Plugin Activation Status can help you do a plugin audit and find inactive plugins across all of your sites.

Strong Passwords and Usernames

We’re all guilty of employing an easy-to-remember password. However, adopting a simple password, such as one that includes your birth year, makes it easier for hackers to crack the code using brute force automated scripts, which repeatedly attempt to guess your password and username.

Use helpful tools like Strong Password Generator or Strong Random Password Generator to make sure your password is strong and safe.

SSL for WordPress Security

The next critical step toward a more secure site is to enable SSL. All information going to and from your site is encrypted using SSL (Secure Sockets Layer). As a result, the personal information that users give to your website remains private.

Hackers won’t be able to see or intercept the data that users provide on your site if you utilise SSL. SSL creates a secure tunnel that is especially critical when dealing with sensitive data like credit card details, usernames, and passwords.

It’s easy to tell if a website is SSL-certified or not. The URL address of an SSL-certified site will begin with HTTPS, whereas the URL address of a non-SSL-certified site will begin with HTTP.

An SSL certificate ensures that a user’s browser is not only accessing a secure website, but also that the certificate is legitimate and linked to the domain/website that the user requested.

Take regular backups

Even if you follow the security procedures given above (and those listed below), you must always back up your WordPress site.

Backing up your WordPress site is simple, as WordPress explains in these instructions. Alternatively, you can use BackupBuddy, a plugin for WordPress website backups.

If you’d rather not have to worry about it, WP Engine performs daily automated backups for you. That way, if your site is ever lost due to an outside intrusion, you may revert to your previous site.

Don’t reveal your WordPress version

If you put off WordPress upgrades, you should think about masking your WordPress version because it leaves trails, giving hackers important information about your site.

Your WordPress version number will be concealed in three locations:

1. The header’s generator meta tag:

2. Script and style query strings:
subscriptions.css?ver=4.0
3. RSS feeds with a generator tag:
http://wordpress.org/?v=4.0

Add the following code to your functions.php file to remove your WordPress version number from all three areas:

/* Hide WP version strings from scripts and styles
* @return {string} $src
* @filter script_loader_src
* @filter style_loader_src
*/
function fjarrett_remove_wp_version_strings( $src ) {
global $wp_version;
parse_str(parse_url($src, PHP_URL_QUERY), $query);
if ( !empty($query[‘ver’]) && $query[‘ver’] === $wp_version ) {
$src = remove_query_arg(‘ver’, $src);
}
return $src;
}
add_filter( ‘script_loader_src’, ‘fjarrett_remove_wp_version_strings’ );
add_filter( ‘style_loader_src’, ‘fjarrett_remove_wp_version_strings’ );

/* Hide WP version strings from generator meta tag */
function wpmudev_remove_version() {
return ”;
}
add_filter(‘the_generator’, ‘wpmudev_remove_version’);

Additionally, you should erase your readme.html file from your installation because it reveals your version number.

Two-factor Authentication

Enabling two-factor authentication (also known as 2FA) provides an extra layer of security to your login credentials. 2FA verifies your activity on a specific computer by requiring a second piece of information that only you can provide, such as an OTP delivered to your phone or email.

If an intruder logs in using a different device, it will be more difficult for them to steal your information.

Here are some 2FA WordPress plugins to consider:

Google Authenticator

Clef

Rublon 2FA

Limit Login Attempts

There is no limit to how many times a user can guess a password in order to log in to WordPress. This is an issue because persistent hackers will not give up.

For instance, a hacker could use a script to test various password combinations until they crack the code (brute-force assaults).

You should limit login attempts to overcome this problem. Here are some plugins that can be used to limit logins:

Keep a check on incoming attacks

It’s critical to keep track of incoming security assaults so you can see what’s going on inside your WordPress installation over time. Here are a few programmes that might assist you with malware detection:

WP Security Audit Log

Sucuri Security

Using a website malware scan tool to gain insight into what’s going on in your WordPress installation is a smart idea for better security and simpler diagnosis of any faults that may develop. You can also utilise malware detection and removal services like WP Security.

Your WordPress website’s security is of utmost importance. Nobody wants their data to be leaked or misused in a way that could downgrade your brand value online. Hence, these WordPress Security tips will be super useful to you to ensure that your website remains attack-proof at all cost.

Technocrackers is a leading WordPress development company that helps businesses grow online through various WordPress services like WordPress Theme Development, WordPress Integration & Data Migration, WordPress Custom Application and so on. If you think that your WordPress website may be under an attack or needs a security audit, go for our WordPress Maintenance & Support services and we will ensure that each point from the above WordPress security guide is covered for you. Hire WordPress developers at Technocrackers to make a difference!

 

How to Optimize Core Web Vitals for WordPress

How to optimize core web vitals

With the new release of the core web vitals update in May 2021, Google has put out a message for all website owners & SEO professionals that it wants the web-pages to have a strong user experience. This page experience will be used as a key ranking signal.These core web vitals in WordPress will be used with Google’s current page experience signals such as mobile friendliness, secure browsing, HTTPS security, and unwanted interstitial standards to rank websites on SERPs.

What are Core Web Vitals?

Core Web Vitals are a set of three web requirements that Google feels may be used to evaluate the user experience of a web page (UX).

These are the metrics that the website owner should monitor and, if necessary, enhance. Each core vital serves a different part of the user experience. Core Web Vitals were launched earlier and are intended to assess how visitors perceive a page’s speed, responsiveness, and visual stability.

Largest Contentful Paint:

The length of time it takes for a page’s core content to load. A page loads items one by one, step by step. As a result, the most important content at the top of your pages needs to load rapidly. The LCP will be better if it happens sooner. A 2.5 second or quicker LCP measurement is desirable.

First Input Delay:

When a page becomes interactive, the time it takes for it to become interactive. Basically, Google wants to measure how quickly a user engages with your web page. A measurement of less than 100 milliseconds is optimal.

Cumulative Layout Shift:

The number of unexpected visual page content arrangement shifts. An unexpected layout change happens when numerous page resources are loaded dynamically or the DOM components are put on top of existing content. Ads, pictures, videos, typography, and headers, for example, all change size dynamically. A measurement of less than 0.1 is desirable.

Significance of Core Web Vitals

Google aims to give the best user experience over-all. Quality content will always be a priority to rank on search engines, but Google desires to take it a notch higher by introducing the core web vitals.

Content that ranks high for keywords will be filtered through the core web vitals in WordPress to provide the best user experience.

To keep ahead of the competition, you may optimise your pages/sites for the Core Web Vitals.

You’ll need to know how to measure them in order to do so.But before that, let’s understand how the data is bifurcated based on user experience metrics,

Field data, also known as Real User Metrics, is gathered from real users over the course of many months. It depicts the user’s experience when they visit your website. It is the most basic criterion for determining search ranks.

Data from lab tests is taken from your browser’s test settings and analysed to determine what your users could view. It enables website administrators to make beneficial adjustments in the interests of those who rely on it for business.

Core Web Vitals in WordPress Measurement Tools

Google has provided a number of tools that enable website owners to analyse reliable and official Core Web Vitals and other user-centric data. The majority of the tools we’ll cover in this part allow you to evaluate the performance of your website.

Lighthouse

Lighthouse is a Google website auditing tool that assists developers in identifying faults and opportunities to improve a page’s user experience.

It only works in a lab context and offers data on many elements of user experience quality, such as performance and accessibility.

Lighthouse 6.0 adds new web page metrics, auditing criteria, and performance scores with the latest upgrade.

Steps to use Lighthouse.

Step 1: Go to Chrome and open the page.

Step 2: Go to Chrome Developer Tools and open it.

Step 3: Select the “Lighthouse” tab.

You can also install the chrome extension of Lighthouse for quick performance updates.

PageSpeed Insights

For both mobile and desktop versions of a web page, PageSpeed Insights provides lab and field performance statistics. The utility is compatible with the most recent lighthouse version and includes the Core Web Vitals report.

The tools also provide a list of suggestions for improving the page’s experience, which are ranked in order of importance.

How to use PageSpeed Insights?

Step 1: Open PageSpeed Page

Step 2: Input the URL & analyze

Search Console

With the aid of Search Console, you may discover particular pages on your site that are failing key web vitals. The information Search Console provides is derived from actual users. Based on the results, you can then run them on Lighthouse to optimize it further.

Steps to use Search Console:

Step 1: Open Google Search Console

Step 2: Choose your Website

Step 3: Find the ‘Core Web Vitals’ option under “Enhancements” on the left side

Web Vitals extension

The web vitals extension helps the owner/agency to know the core vitals of the website in a single click.

Web.dev

It provides a prioritised list of improvements for a page’s experience as well as instructions on how to improve them.

A step-by-step guide to improve the user experience with the help of Google’s recommended measurement tools:

Step 1: In Search Console, locate the problematic pages.

Step 2: Using PageSpeed Insights to analyse pages

Step 3: Use Lighthouse to get more detailed information about pages.

Step 4: Work with web.dev to set priorities.

Step 5: Resolve your site’s issues.

Optimize Largest Contentful Paint (LCP)

LCP should take no more than 2.5 seconds. Following that, Google no longer considers it to be a positive user experience.

You should optimise the website for the LCP in order to hit the 2.5 second threshold.

The following are the most prevalent reasons of low LCP:

  • Slow Server Response Times
  • Render-blocking JavaScript and CSS
  • Slow Resource Load Times
  • Client-side Rendering

Optimize First Input Delay

FID is great only under 100 milliseconds. According to Google Chrome reports, the delay becomes irritating to the user.

It’s critical to keep FID under 100 milliseconds, and WordPress sites should be optimised to achieve this. The main reason for the poor FID is heavy JavaScript, which may be decreased by optimising the JS.

How to decrease FID?

  • Long tasks should be broken up into smaller chunks.
  • Make sure your page is ready for engagement.
  • Make use of a web worker.
  • Reduce the time it takes for JavaScript to run

Optimize Cumulative Layout Shift

WordPress sites ought to have a CLS value of less than 0.1 for a pleasant user interface.

Layout alterations may be distracting and irritating, causing people to abandon the page. A CLS score of less than one is required; else, the user experience would be poor. You may improve the page’s CLS score by optimising it.

What causes a poor CLS score?

  • Images with no dimensions
  • Dimensionless ads, embeds, and iframes
  • Injection of Dynamic Content

The Conclusion:

It is important that as business owners or as SEO professionals, we understand the roleplay of Core Web Vitals in WordPress websites. Only when we totally get them, we can optimize the website for better visibility on search engines.

At Technocrackers, we provide bespoke WordPress development services that can drastically enhance the growth of your company. Our WordPress developers have years of expertise and are familiar with the changing needs of the market. As a result, we provide competitive, inventive, and custom-made WordPress development services to help you boost your ROI curve. Contact us today to help you boost your presence through WordPress development services.

Why WordPress is great for your e-commerce website

In a digital age like today’s, it is hard to imagine a business without a website. It has become a necessity to create a strong internet presence. Customers wish to reach you with the help of a few clicks; hence, it is critical to make your contact information readily available online. Sure, social media could suffice, but why rely entirely on a platform over which you have no or little grip? A website is essential if you want to stay on top of your game.

Most companies now allow users to purchase items and services straight from their website, in addition to giving information. Customers and business owners alike appreciate how convenient and accessible an online store is.

There are numerous options when it comes to creating an ecommerce website, but as a leading WordPress ecommerce website development company, we do have a soft corner for WordPress. Not just us, but more than 41% of the web prefers WordPress over any other platform. WordPress is an evolving, versatile, and powerful platform that can be customised with plugins and themes to build the ideal e-commerce site. Its large community and widespread availability in the market also make it easy to get ideas and assistance during the development process.

Previously recognised as a top blogging platform, it now has several features outside of the blogosphere. Let’s dive right into it to understand.

It is Plugin Rich

WordPress is a self-sufficient software that includes the majority of features you require to build a fully-functional website. Be that as it may, if you wish to add additional features to the platform, you can rightly do so with the help of plugins. Plugins are little pieces of the software that can be installed on the WordPress panel to add various ecommerce functions.

At the moment, there are about 58,774 plugins on the WordPress platform. Many of these plugins help you create & maintain an online business, while some may assist you with inventory management, managing payment options, customer communication, support, and security. It isn’t necessary that you have to download plugins for each function, there are plugins that can handle many or all of these tasks.

Ecommerce Friendly WordPress Themes

The second most important consideration is the wide theme selection provided by WordPress.

A theme is a software package that sets the appearance and feel of your site, as well as how elements like menus and sidebars function. Your theme is the crux of customer experience since it determines how your site looks to visitors. It also has an impact on their ability to discover information and buy your product or service.

It is smart to select a theme that is either built particularly to support e-commerce requirements or at the very least has all of the design features you’ll want for your online WordPress shop. A theme with a lot of customization possibilities, a completely responsive design, and a user-friendly interface is ideal. Being the best in WordPress ecommerce development, we also recommend choosing a theme that has useful e-commerce plugins.

Whatever option you select, develop a list of features and plugins that you know your shop will require. Then, before making a selection, reflect back to the list with each prospective theme.

Keeps Your Website Safe & Secure

Basic security protocols can help any website, but an e-commerce site would require a more comprehensive security solution. Personal user data and payment transaction records are stored in an online shop, and this information must be kept secure.

WordPress is a content management system that has been around since 2003. It’s evolved through several modifications and has a huge and dedicated community working to improve it. It’s no surprise, then, that the fundamental programme is now extremely safe. Additionally, the development team is still looking for new methods to improve WordPress’ security features in order to guarantee that it remains secure in the future.

While the WordPress framework is quite safe, there is still plenty more you can do to improve security. Thankfully, the WordPress community has built 4 ways through which you can ensure the security of your site and the private details of your clients.

  1. Official updates
  2. Backups
  3. Security plugins
  4. Site activity trackers

You may be certain that your site is as safe as possible if you use WordPress and follow these easy guidelines. If misfortune does strike, though, you’ll be equipped to deal with it.

Backed up With Huge Community Support

So far it is very much evident that WordPress is a strong platform that provides you with all of the possibilities you desire to build an ecommerce website. With all that power, though, comes a level of complication. If WordPress were to be used as a blogging platform, it would be easy to set up; but, when it comes to ecommerce set up, it requires more effort. There are various alternatives and possibilities to consider, and you may come across some technical or conceptual knowledge that you are unaware about.

Fortunately, finding assistance will never be a problem if this occurs. As previously said, WordPress has a large community that is always developing and learning together. There are numerous folks that are eager to assist newcomers. WordPress has a large community of users & developers that are willing to help. When in doubt, google it if you’re experiencing a difficulty or need a solution to a query. Someone will almost certainly have an answer or a useful guide.

A Content Management System that Inspires

Besides the points we’ve covered, another benefit of creating a WordPress Ecommerce Website is that it is being used by a greater percentage of people globally. It’s obvious you won’t like to replicate what’s already used; you’ll want to create something original and unique suited to your own brand. Hence, it’s a good idea to learn and get inspired by the current WordPress websites. Existing WordPress websites might provide you with ideas and act as examples for your own growth. You’d know what you wish to keep and what you do not want on your ecommerce website by looking at different websites.

The Final Verdict

Creating an e-commerce website for your company is a critical first step in entering the enormous internet industry. You’ll want an ecommerce website that looks professional, provides what consumers want, and operates itself as much as possible. This is where WordPress enters the picture. You’ll be unlikely to find a platform that is more adaptable, configurable, and well-supported.

Add a pinch of WordPress Ecommerce Website Development to this by Technocrackers!

A successful combo that guarantees reliability & quick support. Technocrackers is one of the best WordPress Ecommerce Development company that provides WordPress web development, blog creation, custom module/plug-in development, theme customization and CMS development. Hire WordPress developers at Technocrackers that are the best in the industry with up-to-date knowledge, experienced and experts in this field.

Local SEO tips for your WordPress site

Local SEO tips for wordpress

In the digital age, getting to know about a local business has become easy. No doubt why 97% of people do that. In terms of your business, this implies that local consumers are looking for items and services nearby to their home and office on a daily basis. Hence, it is inevitable to realize the magic of local SEO can do for your business.

The local listing on search engines is your best bet when it comes to finding a nearby brick & mortar store. Over the last two years, searches for “near me” or “close by” have increased by more than 900 percent, according to Chat Meter. The search results get flooded to direct people through its open doors.

It is no shocker that 64 million websites use WordPress as a content management system. Every website owner wants to rank high on SERPs irrespective of the fact that they operate a local business or merely have an online presence.

So how to stand out from the rest of the businesses in a competitive world?

Below we share the best methods to optimise your WordPress website for local SEO so you can outperform your competitors and boost your revenue.

Let’s understand what Local SEO is.

In contrast to standard SEO, local SEO focuses on marketing your physical location in local searches. In other words, it enables potential consumers to access information about your physical store in search results and visit in person.

When a customer searches using geo qualifiers like city, province, postal code, or words like “nearby” or “near me,” Google interprets the search as a local one and returns results from that region.

Local SEO is crucial for a variety of reasons,

  • To get a better ranking
  • Create a positive first impression
  • Increased sales
  • Free advertising by ranking high

Here are some tried and tested ways to make an SEO Friendly Website through local SEO tactics.

Ask Customers For Genuine Reviews

Customers will examine ratings and reviews of local companies to judge their quality 93% of the time.That is why it is critical to have reviews of your business on numerous platforms. These reviews not only assist individuals in deciding whether or not to do business with you, but they also assist Google in ranking you for the correct results for the appropriate audience.

Sending an automated email campaign to consumers who purchase your products or services online is one of the simplest methods to solicit feedback. If you have consumers sign up for a rewards programme in person, you might send them an email asking them to evaluate their purchase.

Google itself is a wonderful platform to encourage reviews. Furthermore, because Yelp reviews always display on the first page of Google, concentrating on increasing these ratings is a smart tactic. Even when difficulties develop, it’s critical that you contact all reviewers and attempt to portray your company in a favourable way.

Use local words on website content

It’s critical to improve your website’s content to contain local information if you want to achieve both online and offline sales. For example, the homepage of your website should clearly describe who you are, where you are situated, and what you do. Google will crawl and index your website in order to get the most relevant search results.

Utilize local terms on website

You should also edit the title tags, header tags, and meta descriptions on your website. These components are used by Google to determine the content of your website. You’ll score higher in local search results if you incorporate local material (such as keywords and localities). The Yoast SEO plugin for WordPress is one of the finest ways to optimise this information. This plugin includes sections for entering keywords, SEO titles, SEO slugs, and meta descriptions for search results.

List on Google My Business page

You’ll need to create and maintain your Google business listing if you want to appear in the coveted Google 3-pack and improve your SERPs. Google 3-pack is the top three slots in local search results that feature small tidbits of information about each business, assisting clients in getting to their front doors.

When it comes to creating and maintaining your Google My Business profile, here are some recommended practises to keep in mind:

  • If you have numerous locations, create each one separately and manage them all from a single account.
  • Use main and LSI keywords to increase your chances of being ranked on Google listing.
  • Even if you can’t discover a precise match, choose the category that best describes your company.
  • Update any changes to your business on a regular basis to ensure that you appear in the proper search results and that your consumers always have the most up-to-date information (e.g., location, phone numbers, email, etc.)
  • To boost aesthetic appeal, provide photos.
  • Customers should be encouraged to post Google ratings & reviews to rank on Google listings.

Install Local SEO Plugins on your WordPress website

Not just local SEO tactics, but local SEO plugins also help you to build a SEO Friendly WordPress website. Here are a few WordPress plugins for local SEO,

WP SEO Structured Data Schema
We recognise how challenging it is to deploy structured data and schema on a website. This is why this plugin can be used to make it simple for site owners to add schema for organisations, reviews, restaurants, services, and local businesses to their websites.

WP Google Maps
Adding a Google Map to your website that search engines can crawl is another wonderful approach to get recognised in search results and help your local SEO efforts. This also makes it simple for those performing local searches on the road to locate your business.

Content Optimization

If you have your store at various places in the city or country, it won’t make sense to direct the customer to one webpage. Instead create different web pages specific to the location, and use local terms so that you could rank upon them and reach customers.

Another effective strategy for an SEO-friendly website and to ensure your site’s content is indexed, create an XML sitemap listing your site’s content. Yoast SEO can assist you with it.

You can construct an XML sitemap in one click, which search engines may use to assess your site’s data and appropriately rank you.

Mobile Optimization

88% of people search local businesses through their smartphone and either contact or visit the business within 24 hours.

Optimizing your mobile site has been more important than ever since Google launched its mobile-first indexing initiatives. You should anticipate your SERPs to suffer if it doesn’t like how your mobile site functions for users.

The easier it is for consumers to read your website and acquire information about local businesses, the better. Use the built-in responsive previews in the live customizer if you’re not sure what visitors will see when they visit your site on their mobile devices.

Website Speed

If you follow all of the above local SEO tips but don’t optimise your website to load quickly, you’ll never appear in local search results. According to 47% of consumers, they look for a web page that loads in two seconds or less.

Google’s favourite child (website) is the one that loads quickly and offers a positive user experience to its visitors. So, using one of the many free speed-testing applications accessible online, determine the benchmark speed of your website.

Conclusion

It is important to market yourself in a competitive local market. For businesses that cater to local customers, it is important to get out there and be visible. Hence, these local SEO tips will help you create a SEO friendly WordPress website.

Technocrackers is a top WordPress Website Design and Development company based in Ahmedabad that supports small businesses, large & enterprise businesses with services like WordPress development, SEO services for WordPress website & maintenance. We build SEO friendly websites so that you do not have to put in more effort later. Contact us today to hire WordPress developers!

Why is WordPress the best CMS for SEO?

Google handles over 40,000 search queries every second on an average, equating to approximately 3.5 billion searches per day and 1.2 trillion searches per year globally.

The numbers are crazy, we know. But, it’s even crazy to know that a high-ranking page can draw tens of thousands of people to a website. Search engines are still one of the most effective ways to drive visitors to your website.

As a result, almost every website owner (ideally) is concerned with SEO. We have mentioned different SEO tactics like on-page SEO, off-page SEO, technical SEO, design-friendly SEO, but today, we tell you about a CMS framework – WordPress, that would add the right amount of boost to your SEO strategies.

Simply adapting to WordPress puts you ahead of the SEO game. However, it is necessary to know the WordPress SEO features so you can take advantage of getting your website built under it.

HOW? Let’s read!

SEO Optimized Themes:

WordPress comes with several unique features that can help your site’s search engine optimization. Website themes are one of them. Themes are beneficial in a variety of ways. For starters, a high-quality theme will ensure that your site generates the necessary HTML markup, thereby covering your technical SEO.

Good themes, on the other hand, make your site appear professional and appealing. This impacts things like how long visitors stay on your site (or hit the back button). Both are indicators of Google’s quality (or lack of), which will affect your search rankings. So it’s not just about appearances.

SEO Friendly Features you’d hardly find anywhere else:

In terms of SEO, simply utilizing WordPress gives you various advantages. The platform allows you to take care of many WordPress SEO key areas, especially when it comes to on-page SEO.

Proper HTML markup – WordPress provides HTML pages easily understood by search engines while largely coded in PHP. The most recent generation of themes (such as Genesis) has begun to take advantage of HTML5 and its benefits.

SEO-friendly permalinks – The ability to utilize so-called “beautiful permalinks” comes standard with WordPress. This means that keywords can be included in links to articles and pages so that search engines and visitors can comprehend what they’re about. In addition, of course, you may control the link’s content, which is a new WordPress standard setting.

Headings and title tags — One of the most significant aspects of on-page SEO is the page title (usually encased in h1 tags). It informs Google about the information in your text and gives it structure, together with other heading tags. But, again, you can do all of this with WordPress without having to write the HTML tags manually.

Content creation is simple – Content has evolved into a technique for standing out in search engines. Fortunately, WordPress, as a previous blogging platform, enables producing high-quality content as simple as using a word processor. Multimedia content, such as videos and photographs, is likewise not an issue with WordPress.

Image optimization – When it comes to pictures, the WordPress editor allows you to add photos and other visuals to your text and optimize them further using ALT tags, descriptions, and other features.

Social Media Support:

To break it to you, organic traffic isn’t everything, and Google isn’t the only source of visitors. Apart from search engines, social media networks with millions of users are now a huge platform to attract visitors to your website

As a result, incorporating social sharing into your site from the start is a fantastic idea. WordPress has a number of options for this, including Jetpack sharing, SumoMe, and others.

How is that related to WordPress SEO? Search engines, on the other hand, consider social signals when ranking your website. That means the more people share your content on social media sites like Facebook and Twitter, the better it will rank in Google.

SEO Plugins to make it easier!

Aside from themes and core WordPress features, there are many WordPress plugins available to enhance the platform’s SEO potential. These plugins enhance various aspects of the WordPress SEO puzzle, allowing the platform to perform even better.

Quick-Loading websites through WordPress Development:

It is common knowledge that Google is concerned with the speed with which web pages load. The time it takes for a site to display on the screen, especially for mobile sites, is an essential sign of quality.

Anyone who has ever put up a WordPress website can attest that in their default configuration, they load relatively rapidly. However, it is true that if WordPress sites are not used properly, they can become extremely slow.

This shouldn’t be an issue if you use a high-quality theme, use reliable hosting, and follow recommended practices for speeding up WordPress. An experienced WordPress Development Agencies. can certainly help you with that.

Mobile Optimization for the WIN:

No website should be without a mobile-friendly website in a world when mobile devices have surpassed desktop computers everywhere, and Google is quite vocal about utilizing mobile-friendliness as a ranking criterion. In fact, without mobile optimization, websites no longer appear in Google search results for mobile searches.

Even if you don’t have a suitable theme (yet), you can utilize plugins like Jetpack to build a mobile version of your site.

Conclusion

Because search engines are still the most important traffic source for most websites, SEO remains a vital discipline and topic. As a result, if you want to rank high in search results, you need to build your site on a platform to assist you.

And to do that, you need an expert WordPress Development partner that can help you build a WordPress SEO based website. Technocrackers is a leading WordPress development company based in India that has built various WordPress websites for clients worldwide from various industry backgrounds. Our certified WordPress developers can cater to your requirements like WordPress web development, blog creation, custom module/plugin development, theme customization and CMS development.

The WordPress platform is your best chance if you want to make it to Google’s main page. And Technocrackers is the best WordPress development company that can help you achieve that! Contact us today for a consultation!

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