Don't take our word for it..
Read what our customers feel about our services!
Our clients value the high quality of our services, our professional approach and the fact that we’re available to provide support when needed.
all testimonialsCase Study
Project Takeover, Full Rebuild, and 3.8× ROAS: How We Rescued a Dutch Fashion Brand's Failed WooCommerce Migration
Platform: Wordpress
By Technocrackers – Your White Label WordPress Development Agency
Overview
An independent fashion label based in Amsterdam, Netherlands, specialising in sustainable women's clothing. The brand had built a loyal following across Instagram (82K followers) and sold primarily through a Shopify store. They had made a strategic decision to migrate to WooCommerce to gain more control over their customer data and loyalty programme — and engaged a local Dutch development agency to execute the migration.
Primary Goals (at takeover): Salvage the failed migration, launch a functioning WooCommerce store, and begin paid media (Google Shopping + Meta Ads) ahead of the European summer fashion season.
The Challenge
A €19,000 Migration That Left Them Worse Off
The original agency had attempted the Shopify-to-WooCommerce migration for six months. What they delivered was a partially functional store with broken checkout flows, corrupted product data (200+ SKUs with missing variants), a non-functional loyalty points system, and a custom theme that scored 18 on PageSpeed. The client had also lost six months of SEO momentum — their Shopify URL structure hadn't been redirected, and Google had deindexed most of their product pages.
The brand came to us through a Rotterdam-based digital agency acting as white-label coordinator. They needed the full project rescued, completed, and launched within 10 weeks — or they would miss the summer season entirely and face a significant revenue shortfall.
The unique challenge: The corrupted WooCommerce database couldn't simply be wiped — it contained 3,200 historical orders the client needed for their loyalty programme migration. We had to extract, clean, and re-import this order history while building the new store in parallel on a clean install.
Our Approach
Parallel Build + Surgical Data Recovery
- 01Damage Assessment (Days 1–4): Full audit of the corrupted WooCommerce installation, database integrity check, URL mapping analysis against the original Shopify sitemap, and SEO impact assessment. Delivered a structured rescue plan with clear milestones to the Rotterdam agency within 72 hours of engagement.
- 02Order History Recovery (Days 3–10): Used a combination of WooCommerce export tools and custom MySQL queries to extract the 3,200 historical orders. Cleaned, normalised, and prepared the data for import into the new clean installation — preserving customer IDs, order totals, and product associations needed for loyalty point calculations.
- 03Clean WooCommerce Build (Weeks 2–7): Started fresh on a staging environment. Built a custom theme on Kadence Blocks with full mobile optimisation. Rebuilt all 200+ product SKUs with correct variant matrix. Integrated WooCommerce Points and Rewards (properly configured), Klaviyo for email, and a Dutch-language checkout flow with iDEAL payment gateway.
- 04SEO Recovery (Weeks 2–8): Mapped all 400+ Shopify product URLs to their WooCommerce equivalents. Implemented 301 redirects in bulk. Resubmitted XML sitemap to Google Search Console. Rebuilt product schema markup. Recovered 87% of previously indexed pages within 6 weeks.
- 05Paid Media Setup (Weeks 6–10): Set up Google Shopping feed (via WooCommerce Product Feed Pro), launched Performance Max campaigns, and built a Meta Ads retargeting funnel targeting their existing Instagram audience. Both campaigns were live on launch day.
- 06Launch & Handover (Week 10): Zero-downtime DNS cutover. Full white-label handover to the Rotterdam agency including technical documentation, ad account access structure, and a 90-day performance roadmap.
Key Actions Taken
What We Actually Did
- Extracted and cleaned 3,200 historical orders from corrupted DB
- Rebuilt 200+ product SKUs with correct variant matrix
- Bulk 301 redirect mapping from Shopify URL structure
- Integrated Klaviyo for email + loyalty programme flows
- Built Meta Ads retargeting funnel (Instagram audience)
- Full WooCommerce rebuild on clean install (Kadence Blocks)
- Implemented iDEAL + Mollie payment gateway (Netherlands)
- Recovered 87% of Google-indexed product pages in 6 weeks
- Set up Google Shopping feed + Performance Max campaigns
- Achieved 3.8× ROAS within 60 days of ad launch
Results
Summer Season Saved. Revenue Back on Track.
The store launched in Week 10, hitting the pre-summer window. Page load time dropped from 11.2s to 1.8s. The Conversion Rate on the new WooCommerce build was 54% higher than the original Shopify store — attributed to the custom Dutch-language checkout flow and iDEAL integration (the dominant payment method in the Netherlands). Google Shopping and Meta Ads campaigns reached a combined 3.8× ROAS within 60 days of launch. The brand's summer collection sold out two weeks ahead of forecast.
The Rotterdam agency presented the rescue as a case study in technical project leadership — and used it to pitch two additional eCommerce clients in the Dutch market within three months.
Unique Value
The Ability to Walk Into a Mess and Walk Out With a Product
Project takeovers are among the hardest engagements in development — because you inherit someone else's decisions, their technical debt, and their client's broken trust. Our structured rescue methodology — damage assessment → data recovery → parallel build → SEO recovery → paid media → launch — means we enter chaos and exit with a working, revenue-generating product. The client didn't lose their summer. The agency didn't lose their client. Everyone won.
Have a client with a failed migration or abandoned WooCommerce build?
We rescue complex projects and deliver results — without blaming whoever came before us.
Testimonial
Client Feedback
"After six months of delays and €19,000 spent on a website that didn't work, I was ready to go back to Shopify and write off the whole idea. Technocrackers gave us a rescue plan on Day 3 and didn't miss a single deadline. The summer collection sold out. I can't say more than that."
— Founder, Sustainable Fashion Brand, Amsterdam, NetherlandsFrequently Asked Questions
Yes — project takeovers are a speciality. We conduct a structured damage assessment before quoting, so you get a clear picture of what can be salvaged and what needs to be rebuilt. We've successfully taken over projects abandoned by freelancers, other agencies, and in-house developers.
Yes. We handle full eCommerce platform migrations — including customer records, order history, product catalogues, and URL structure. We pay particular attention to SEO preservation during migrations, including URL mapping, 301 redirects, and sitemap resubmission.
Yes. We offer both campaign setup and ongoing management. For white-label partners, we set up campaigns under your agency's ad account structure and provide performance reports in your branding. Our eCommerce ad speciality includes Google Shopping, Performance Max, and Meta catalogue campaigns.