With the new release of the core web vitals update in May 2021, Google has put out a message for all website owners & SEO professionals that it wants the web-pages to have a strong user experience. This page experience will be used as a key ranking signal.These core web vitals in WordPress will be used with Google’s current page experience signals such as mobile friendliness, secure browsing, HTTPS security, and unwanted interstitial standards to rank websites on SERPs.

What are Core Web Vitals?

Core Web Vitals are a set of three web requirements that Google feels may be used to evaluate the user experience of a web page (UX).

These are the metrics that the website owner should monitor and, if necessary, enhance. Each core vital serves a different part of the user experience. Core Web Vitals were launched earlier and are intended to assess how visitors perceive a page’s speed, responsiveness, and visual stability.

Largest Contentful Paint:

The length of time it takes for a page’s core content to load. A page loads items one by one, step by step. As a result, the most important content at the top of your pages needs to load rapidly. The LCP will be better if it happens sooner. A 2.5 second or quicker LCP measurement is desirable.

First Input Delay:

When a page becomes interactive, the time it takes for it to become interactive. Basically, Google wants to measure how quickly a user engages with your web page. A measurement of less than 100 milliseconds is optimal.

Cumulative Layout Shift:

The number of unexpected visual page content arrangement shifts. An unexpected layout change happens when numerous page resources are loaded dynamically or the DOM components are put on top of existing content. Ads, pictures, videos, typography, and headers, for example, all change size dynamically. A measurement of less than 0.1 is desirable.

Significance of Core Web Vitals

Google aims to give the best user experience over-all. Quality content will always be a priority to rank on search engines, but Google desires to take it a notch higher by introducing the core web vitals.

Content that ranks high for keywords will be filtered through the core web vitals in WordPress to provide the best user experience.

To keep ahead of the competition, you may optimise your pages/sites for the Core Web Vitals.

You’ll need to know how to measure them in order to do so.But before that, let’s understand how the data is bifurcated based on user experience metrics,

Field data, also known as Real User Metrics, is gathered from real users over the course of many months. It depicts the user’s experience when they visit your website. It is the most basic criterion for determining search ranks.

Data from lab tests is taken from your browser’s test settings and analysed to determine what your users could view. It enables website administrators to make beneficial adjustments in the interests of those who rely on it for business.

Core Web Vitals in WordPress Measurement Tools

Google has provided a number of tools that enable website owners to analyse reliable and official Core Web Vitals and other user-centric data. The majority of the tools we’ll cover in this part allow you to evaluate the performance of your website.

Lighthouse

Lighthouse is a Google website auditing tool that assists developers in identifying faults and opportunities to improve a page’s user experience.

It only works in a lab context and offers data on many elements of user experience quality, such as performance and accessibility.

Lighthouse 6.0 adds new web page metrics, auditing criteria, and performance scores with the latest upgrade.

Steps to use Lighthouse.

Step 1: Go to Chrome and open the page.

Step 2: Go to Chrome Developer Tools and open it.

Step 3: Select the “Lighthouse” tab.

You can also install the chrome extension of Lighthouse for quick performance updates.

PageSpeed Insights

For both mobile and desktop versions of a web page, PageSpeed Insights provides lab and field performance statistics. The utility is compatible with the most recent lighthouse version and includes the Core Web Vitals report.

The tools also provide a list of suggestions for improving the page’s experience, which are ranked in order of importance.

How to use PageSpeed Insights?

Step 1: Open PageSpeed Page

Step 2: Input the URL & analyze

Search Console

With the aid of Search Console, you may discover particular pages on your site that are failing key web vitals. The information Search Console provides is derived from actual users. Based on the results, you can then run them on Lighthouse to optimize it further.

Steps to use Search Console:

Step 1: Open Google Search Console

Step 2: Choose your Website

Step 3: Find the ‘Core Web Vitals’ option under “Enhancements” on the left side

Web Vitals extension

The web vitals extension helps the owner/agency to know the core vitals of the website in a single click.

Web.dev

It provides a prioritised list of improvements for a page’s experience as well as instructions on how to improve them.

A step-by-step guide to improve the user experience with the help of Google’s recommended measurement tools:

Step 1: In Search Console, locate the problematic pages.

Step 2: Using PageSpeed Insights to analyse pages

Step 3: Use Lighthouse to get more detailed information about pages.

Step 4: Work with web.dev to set priorities.

Step 5: Resolve your site’s issues.

Optimize Largest Contentful Paint (LCP)

LCP should take no more than 2.5 seconds. Following that, Google no longer considers it to be a positive user experience.

You should optimise the website for the LCP in order to hit the 2.5 second threshold.

The following are the most prevalent reasons of low LCP:

• Slow Server Response Times
• Render-blocking JavaScript and CSS
• Slow Resource Load Times
• Client-side Rendering

Optimize First Input Delay

FID is great only under 100 milliseconds. According to Google Chrome reports, the delay becomes irritating to the user.

It’s critical to keep FID under 100 milliseconds, and WordPress sites should be optimised to achieve this. The main reason for the poor FID is heavy JavaScript, which may be decreased by optimising the JS.

How to decrease FID?

• Long tasks should be broken up into smaller chunks.
• Make sure your page is ready for engagement.
• Make use of a web worker.
• Reduce the time it takes for JavaScript to run

Optimize Cumulative Layout Shift

WordPress sites ought to have a CLS value of less than 0.1 for a pleasant user interface.

Layout alterations may be distracting and irritating, causing people to abandon the page. A CLS score of less than one is required; else, the user experience would be poor. You may improve the page’s CLS score by optimising it.

What causes a poor CLS score?

• Images with no dimensions
• Dimensionless ads, embeds, and iframes
• Injection of Dynamic Content

The Conclusion:

It is important that as business owners or as SEO professionals, we understand the roleplay of Core Web Vitals in WordPress websites. Only when we totally get them, we can optimize the website for better visibility on search engines.

At Technocrackers, we provide bespoke WordPress development services that can drastically enhance the growth of your company. Our WordPress developers have years of expertise and are familiar with the changing needs of the market. As a result, we provide competitive, inventive, and custom-made WordPress development services to help you boost your ROI curve. Contact us today to help you boost your presence through WordPress development services.

In a digital age like today’s, it is hard to imagine a business without a website. It has become a necessity to create a strong internet presence. Customers wish to reach you with the help of a few clicks; hence, it is critical to make your contact information readily available online. Sure, social media could suffice, but why rely entirely on a platform over which you have no or little grip? A website is essential if you want to stay on top of your game.

Most companies now allow users to purchase items and services straight from their website, in addition to giving information. Customers and business owners alike appreciate how convenient and accessible an online store is.

There are numerous options when it comes to creating an ecommerce website, but as a leading WordPress ecommerce website development company, we do have a soft corner for WordPress. Not just us, but more than 41% of the web prefers WordPress over any other platform. WordPress is an evolving, versatile, and powerful platform that can be customised with plugins and themes to build the ideal e-commerce site. Its large community and widespread availability in the market also make it easy to get ideas and assistance during the development process.

Previously recognised as a top blogging platform, it now has several features outside of the blogosphere. Let’s dive right into it to understand.

It is Plugin Rich

WordPress is a self-sufficient software that includes the majority of features you require to build a fully-functional website. Be that as it may, if you wish to add additional features to the platform, you can rightly do so with the help of plugins. Plugins are little pieces of the software that can be installed on the WordPress panel to add various ecommerce functions.

At the moment, there are about 58,774 plugins on the WordPress platform. Many of these plugins help you create & maintain an online business, while some may assist you with inventory management, managing payment options, customer communication, support, and security. It isn’t necessary that you have to download plugins for each function, there are plugins that can handle many or all of these tasks.

Ecommerce Friendly WordPress Themes

The second most important consideration is the wide theme selection provided by WordPress.

A theme is a software package that sets the appearance and feel of your site, as well as how elements like menus and sidebars function. Your theme is the crux of customer experience since it determines how your site looks to visitors. It also has an impact on their ability to discover information and buy your product or service.

It is smart to select a theme that is either built particularly to support e-commerce requirements or at the very least has all of the design features you’ll want for your online WordPress shop. A theme with a lot of customization possibilities, a completely responsive design, and a user-friendly interface is ideal. Being the best in WordPress ecommerce development, we also recommend choosing a theme that has useful e-commerce plugins.

Whatever option you select, develop a list of features and plugins that you know your shop will require. Then, before making a selection, reflect back to the list with each prospective theme.

Keeps Your Website Safe & Secure

Basic security protocols can help any website, but an e-commerce site would require a more comprehensive security solution. Personal user data and payment transaction records are stored in an online shop, and this information must be kept secure.

WordPress is a content management system that has been around since 2003. It’s evolved through several modifications and has a huge and dedicated community working to improve it. It’s no surprise, then, that the fundamental programme is now extremely safe. Additionally, the development team is still looking for new methods to improve WordPress’ security features in order to guarantee that it remains secure in the future.

While the WordPress framework is quite safe, there is still plenty more you can do to improve security. Thankfully, the WordPress community has built 4 ways through which you can ensure the security of your site and the private details of your clients.

1. Official updates
2. Backups
3. Security plugins
4. Site activity trackers

You may be certain that your site is as safe as possible if you use WordPress and follow these easy guidelines. If misfortune does strike, though, you’ll be equipped to deal with it.

Backed up With Huge Community Support

So far it is very much evident that WordPress is a strong platform that provides you with all of the possibilities you desire to build an ecommerce website. With all that power, though, comes a level of complication. If WordPress were to be used as a blogging platform, it would be easy to set up; but, when it comes to ecommerce set up, it requires more effort. There are various alternatives and possibilities to consider, and you may come across some technical or conceptual knowledge that you are unaware about.

Fortunately, finding assistance will never be a problem if this occurs. As previously said, WordPress has a large community that is always developing and learning together. There are numerous folks that are eager to assist newcomers. WordPress has a large community of users & developers that are willing to help. When in doubt, google it if you’re experiencing a difficulty or need a solution to a query. Someone will almost certainly have an answer or a useful guide.

A Content Management System that Inspires

Besides the points we’ve covered, another benefit of creating a WordPress Ecommerce Website is that it is being used by a greater percentage of people globally. It’s obvious you won’t like to replicate what’s already used; you’ll want to create something original and unique suited to your own brand. Hence, it’s a good idea to learn and get inspired by the current WordPress websites. Existing WordPress websites might provide you with ideas and act as examples for your own growth. You’d know what you wish to keep and what you do not want on your ecommerce website by looking at different websites.

The Final Verdict

Creating an e-commerce website for your company is a critical first step in entering the enormous internet industry. You’ll want an ecommerce website that looks professional, provides what consumers want, and operates itself as much as possible. This is where WordPress enters the picture. You’ll be unlikely to find a platform that is more adaptable, configurable, and well-supported.

Add a pinch of WordPress Ecommerce Website Development to this by Technocrackers!

A successful combo that guarantees reliability & quick support. Technocrackers is one of the best WordPress Ecommerce Development company that provides WordPress web development, blog creation, custom module/plug-in development, theme customization and CMS development. Hire WordPress developers at Technocrackers that are the best in the industry with up-to-date knowledge, experienced and experts in this field.

In the digital age, getting to know about a local business has become easy. No doubt why 97% of people do that. In terms of your business, this implies that local consumers are looking for items and services nearby to their home and office on a daily basis. Hence, it is inevitable to realize the magic of local SEO can do for your business.

The local listing on search engines is your best bet when it comes to finding a nearby brick & mortar store. Over the last two years, searches for “near me” or “close by” have increased by more than 900 percent, according to Chat Meter. The search results get flooded to direct people through its open doors.

It is no shocker that 64 million websites use WordPress as a content management system. Every website owner wants to rank high on SERPs irrespective of the fact that they operate a local business or merely have an online presence.

So how to stand out from the rest of the businesses in a competitive world?

Below we share the best methods to optimise your WordPress website for local SEO so you can outperform your competitors and boost your revenue.

Let’s understand what Local SEO is.

In contrast to standard SEO, local SEO focuses on marketing your physical location in local searches. In other words, it enables potential consumers to access information about your physical store in search results and visit in person.

When a customer searches using geo qualifiers like city, province, postal code, or words like “nearby” or “near me,” Google interprets the search as a local one and returns results from that region.

Local SEO is crucial for a variety of reasons,

• To get a better ranking
• Create a positive first impression
• Increased sales
• Free advertising by ranking high

Here are some tried and tested ways to make an SEO Friendly Website through local SEO tactics.

Ask Customers For Genuine Reviews

Customers will examine ratings and reviews of local companies to judge their quality 93% of the time.That is why it is critical to have reviews of your business on numerous platforms. These reviews not only assist individuals in deciding whether or not to do business with you, but they also assist Google in ranking you for the correct results for the appropriate audience.

Sending an automated email campaign to consumers who purchase your products or services online is one of the simplest methods to solicit feedback. If you have consumers sign up for a rewards programme in person, you might send them an email asking them to evaluate their purchase.

Google itself is a wonderful platform to encourage reviews. Furthermore, because Yelp reviews always display on the first page of Google, concentrating on increasing these ratings is a smart tactic. Even when difficulties develop, it’s critical that you contact all reviewers and attempt to portray your company in a favourable way.

Use local words on website content

It’s critical to improve your website’s content to contain local information if you want to achieve both online and offline sales. For example, the homepage of your website should clearly describe who you are, where you are situated, and what you do. Google will crawl and index your website in order to get the most relevant search results.

Utilize local terms on website

You should also edit the title tags, header tags, and meta descriptions on your website. These components are used by Google to determine the content of your website. You’ll score higher in local search results if you incorporate local material (such as keywords and localities). The Yoast SEO plugin for WordPress is one of the finest ways to optimise this information. This plugin includes sections for entering keywords, SEO titles, SEO slugs, and meta descriptions for search results.

List on Google My Business page

You’ll need to create and maintain your Google business listing if you want to appear in the coveted Google 3-pack and improve your SERPs. Google 3-pack is the top three slots in local search results that feature small tidbits of information about each business, assisting clients in getting to their front doors.

When it comes to creating and maintaining your Google My Business profile, here are some recommended practises to keep in mind:

• If you have numerous locations, create each one separately and manage them all from a single account.
• Use main and LSI keywords to increase your chances of being ranked on Google listing.
• Even if you can’t discover a precise match, choose the category that best describes your company.
• Update any changes to your business on a regular basis to ensure that you appear in the proper search results and that your consumers always have the most up-to-date information (e.g., location, phone numbers, email, etc.)
• To boost aesthetic appeal, provide photos.
• Customers should be encouraged to post Google ratings & reviews to rank on Google listings.

Install Local SEO Plugins on your WordPress website

Not just local SEO tactics, but local SEO plugins also help you to build a SEO Friendly WordPress website. Here are a few WordPress plugins for local SEO,

WP SEO Structured Data Schema
We recognise how challenging it is to deploy structured data and schema on a website. This is why this plugin can be used to make it simple for site owners to add schema for organisations, reviews, restaurants, services, and local businesses to their websites.

WP Google Maps
Adding a Google Map to your website that search engines can crawl is another wonderful approach to get recognised in search results and help your local SEO efforts. This also makes it simple for those performing local searches on the road to locate your business.

Content Optimization

If you have your store at various places in the city or country, it won’t make sense to direct the customer to one webpage. Instead create different web pages specific to the location, and use local terms so that you could rank upon them and reach customers.

Another effective strategy for an SEO-friendly website and to ensure your site’s content is indexed, create an XML sitemap listing your site’s content. Yoast SEO can assist you with it.

You can construct an XML sitemap in one click, which search engines may use to assess your site’s data and appropriately rank you.

Mobile Optimization

88% of people search local businesses through their smartphone and either contact or visit the business within 24 hours.

Optimizing your mobile site has been more important than ever since Google launched its mobile-first indexing initiatives. You should anticipate your SERPs to suffer if it doesn’t like how your mobile site functions for users.

The easier it is for consumers to read your website and acquire information about local businesses, the better. Use the built-in responsive previews in the live customizer if you’re not sure what visitors will see when they visit your site on their mobile devices.

Website Speed

If you follow all of the above local SEO tips but don’t optimise your website to load quickly, you’ll never appear in local search results. According to 47% of consumers, they look for a web page that loads in two seconds or less.

Google’s favourite child (website) is the one that loads quickly and offers a positive user experience to its visitors. So, using one of the many free speed-testing applications accessible online, determine the benchmark speed of your website.

Conclusion

It is important to market yourself in a competitive local market. For businesses that cater to local customers, it is important to get out there and be visible. Hence, these local SEO tips will help you create a SEO friendly WordPress website.

Technocrackers is a top WordPress Website Design and Development company based in Ahmedabad that supports small businesses, large & enterprise businesses with services like WordPress development, SEO services for WordPress website & maintenance. We build SEO friendly websites so that you do not have to put in more effort later. Contact us today to hire WordPress developers!

Google handles over 40,000 search queries every second on an average, equating to approximately 3.5 billion searches per day and 1.2 trillion searches per year globally.

The numbers are crazy, we know. But, it’s even crazy to know that a high-ranking page can draw tens of thousands of people to a website. Search engines are still one of the most effective ways to drive visitors to your website.

As a result, almost every website owner (ideally) is concerned with SEO. We have mentioned different SEO tactics like on-page SEO, off-page SEO, technical SEO, design-friendly SEO, but today, we tell you about a CMS framework – WordPress, that would add the right amount of boost to your SEO strategies.

Simply adapting to WordPress puts you ahead of the SEO game. However, it is necessary to know the WordPress SEO features so you can take advantage of getting your website built under it.

HOW? Let’s read!

SEO Optimized Themes:

WordPress comes with several unique features that can help your site’s search engine optimization. Website themes are one of them. Themes are beneficial in a variety of ways. For starters, a high-quality theme will ensure that your site generates the necessary HTML markup, thereby covering your technical SEO.

Good themes, on the other hand, make your site appear professional and appealing. This impacts things like how long visitors stay on your site (or hit the back button). Both are indicators of Google’s quality (or lack of), which will affect your search rankings. So it’s not just about appearances.

SEO Friendly Features you’d hardly find anywhere else:

In terms of SEO, simply utilizing WordPress gives you various advantages. The platform allows you to take care of many WordPress SEO key areas, especially when it comes to on-page SEO.

Proper HTML markup – WordPress provides HTML pages easily understood by search engines while largely coded in PHP. The most recent generation of themes (such as Genesis) has begun to take advantage of HTML5 and its benefits.

SEO-friendly permalinks – The ability to utilize so-called “beautiful permalinks” comes standard with WordPress. This means that keywords can be included in links to articles and pages so that search engines and visitors can comprehend what they’re about. In addition, of course, you may control the link’s content, which is a new WordPress standard setting.

Headings and title tags — One of the most significant aspects of on-page SEO is the page title (usually encased in h1 tags). It informs Google about the information in your text and gives it structure, together with other heading tags. But, again, you can do all of this with WordPress without having to write the HTML tags manually.

Content creation is simple – Content has evolved into a technique for standing out in search engines. Fortunately, WordPress, as a previous blogging platform, enables producing high-quality content as simple as using a word processor. Multimedia content, such as videos and photographs, is likewise not an issue with WordPress.

Image optimization – When it comes to pictures, the WordPress editor allows you to add photos and other visuals to your text and optimize them further using ALT tags, descriptions, and other features.

Social Media Support:

To break it to you, organic traffic isn’t everything, and Google isn’t the only source of visitors. Apart from search engines, social media networks with millions of users are now a huge platform to attract visitors to your website

As a result, incorporating social sharing into your site from the start is a fantastic idea. WordPress has a number of options for this, including Jetpack sharing, SumoMe, and others.

How is that related to WordPress SEO? Search engines, on the other hand, consider social signals when ranking your website. That means the more people share your content on social media sites like Facebook and Twitter, the better it will rank in Google.

SEO Plugins to make it easier!

Aside from themes and core WordPress features, there are many WordPress plugins available to enhance the platform’s SEO potential. These plugins enhance various aspects of the WordPress SEO puzzle, allowing the platform to perform even better.

Quick-Loading websites through WordPress Development:

It is common knowledge that Google is concerned with the speed with which web pages load. The time it takes for a site to display on the screen, especially for mobile sites, is an essential sign of quality.

Anyone who has ever put up a WordPress website can attest that in their default configuration, they load relatively rapidly. However, it is true that if WordPress sites are not used properly, they can become extremely slow.

This shouldn’t be an issue if you use a high-quality theme, use reliable hosting, and follow recommended practices for speeding up WordPress. An experienced WordPress Development Agencies. can certainly help you with that.

Mobile Optimization for the WIN:

No website should be without a mobile-friendly website in a world when mobile devices have surpassed desktop computers everywhere, and Google is quite vocal about utilizing mobile-friendliness as a ranking criterion. In fact, without mobile optimization, websites no longer appear in Google search results for mobile searches.

Even if you don’t have a suitable theme (yet), you can utilize plugins like Jetpack to build a mobile version of your site.

Conclusion

Because search engines are still the most important traffic source for most websites, SEO remains a vital discipline and topic. As a result, if you want to rank high in search results, you need to build your site on a platform to assist you.

And to do that, you need an expert WordPress Development partner that can help you build a WordPress SEO based website. Technocrackers is a leading WordPress development company based in India that has built various WordPress websites for clients worldwide from various industry backgrounds. Our certified WordPress developers can cater to your requirements like WordPress web development, blog creation, custom module/plugin development, theme customization and CMS development.

The WordPress platform is your best chance if you want to make it to Google’s main page. And Technocrackers is the best WordPress development company that can help you achieve that! Contact us today for a consultation!

Whether you are just starting out with your dental business or have been in the industry for quite some time, you need potential patients to find your practice with ease. It is imperative that your practice is one of the first to appear whenever someone seeks dental services online. A recent study shows that 77% of all online health inquiries start out on the search engine; you need to take advantage of that fact to gain new patients. This simple guide will direct you in the path that your dentist practice should go, how to implement dental SEO techniques.

SEO is the method of organically increasing visitors to your business’ website via various strategies. This can dramatically boost your online profile and visibility. A successful SEO campaign means that your dental business will be viewed as an authority on dentistry and will be among the first to appear on the SERP (search engine results page) whenever someone searches for dentistry related terms. This is how SEO can improve your business:

• Boost your Online Presence — SEO can help direct new visitors to your website through the implementation of search terms, called keywords, that they are likely to search for when seeking dental help.
• Optimize your Website — An important part of your SEO campaign is making your website more attractive and user-friendly; that way visitors are likely to stay for longer periods of time.
• Improve your Website’s Authority — Websites that are seen as authoritative voices in a particular subject tend to show up first when people search for terms related to that subject. An SEO campaign can make your dental website one of the definitive voices in that area.
• Drive New Patients to your Business — When all the previous changes have been implemented, your business will experience an upturn of patients looking for to partake of your dental business’ service.

What ROI Should I Expect?

ROI is the method by which the comparison of SEO campaign expenditure to SEO campaign success is calculated. In order to expect a decent amount of your returned investment, you must calculate your company financials after carefully mapping out your marketing campaign. You should rightfully expect to get more out of the campaign than you put in or the entire venture would be pointless.

How Long Does SEO Take?

It can take months before you see significant results from your dental SEO campaign but that should not dissuade you from continuing the campaign. It can take time to optimize your website as well as for the search engines to notice the work that has been done to it. An SEO campaign is a marathon, not a sprint.

• An SEO Campaign can take Months — It can take weeks before you notice any changes and months before significant results become apparent.
• Search Engines work Slowly — It can take some time for the search engines to crawl through your improved website and establish it as an authority on dental business.
• Persistence and Patience are the Keys — Since results take time, it is wise to show some patience if results are not immediate; an SEO campaign requires hundreds of hours of work each week so ending it prematurely would be detrimental to your website.
• Results are marked by Two Major Milestones — 1. A higher Serp ranking. 2. A steady increase in clientele.
• Your Website Will Eventually reach Stability — This is when your numbers stop increasing and reach a plateau; this is natural and when it happens, your campaign will be about maintaining those numbers as opposed to progressing them.

Dental Marketing Campaign: Local or National?

These two different strategies play a completely different role in your business. Local SEO drives website traffic that is focused on a location specific to your city and state. National dental SEO drives a worldwide audience to your website focusing on the subject or industry, not just your business. In order to determine if local or national dental SEO is best for your business, you need to determine the goals and ambition of your dental website.

Maybe you want to appeal to clients in your locale but you have an article or innovation that can appeal to anyone across the globe. This is entirely possible, but needs careful implementation. Local dental SEO is generally for local businesses attracting new clientele and national campaigns may related to universal interests.

Assessing your Dental website for Key Performance Indicators

Key performance indicators, or KPIs, are how we determine the efficacy of your dental SEO campaign; they are how we ascertain what is working about the campaign and adjust our strategy to fix what is unsuccessful. These are among the most important KPIs for your campaign:

• A Clientele Increase — This is the ultimate goal of your dental SEO campaign.
• Organic Traffic — These are the people who use the SERP to visit your website.
• Keyword Ranking — High ranking keywords means better search results which means more visitors.
• Low Bounce Rate — The bounce rate is when people visit one page on your site and then leave.
• Pages per Session — The number of your website’s pages users visit in a single session.

How to Optimize On-site SEO for your Dental Business

On-site SEO refers to the work done on your website to make it more inviting to both users and the search engines. Offering the best user experience possible will help your site to rank higher, attract more visitors, and get noticed by the search engines. The following are the steps taken to improve the appeal of your website:

• 1. Correct Keyword Selection — Well-thought out keywords with high monthly search volumes that focus directly on your services will benefit your cause.
• 2. Optimize Website Structure — Optimizing the structure of your website means ensuring that it is simple for users and search engines to navigate your website and find any relevant information.
• 3. Custom Content Creation — This means creating content unique to your website that users will find appealing; this could be anything from blog posts to scholarly articles. The more original, quality content you have, the more likely you will be established as an authority.
• 4. Adding Google Analytics — A Google Analytics accounts is free and can be used to track important statistics like your website’s traffic, bounce rate, and other KPIs.
• 5. Adding a Sitemap — A sitemap is a document or webpage that helps visitors and search engines find pages on your website; they let search engines know about the relevance of the pages on your website, how they relate to each other, and other factors.
• 6. Website Security — Keeping the information of you and your patients safe is vitally important. A security breach can be devastating to your business. Strong security measures can prevent your website from being compromised.
• 7. Website Loading Speed — A slow loading website will discourage users from spending any significant time on your website or visiting it entirely. Fast load speeds are an important part of a good user experience.

SEO and internet marketing is a proven way to increase traffic to your website and expand your client base. It is an effective way to increase your search engine ranking and increase the credibility and authority of your website. Your dental business requires more than just your word-of-mouth to grow these days; in today’s world, we can take advantage of the plethora of marketing options available. The more you know about and implement effective SEO tools, the quicker you will be on the road to success.

Now that you got to know the importance of SEO for dentists, you should be having lots of questions about where to get started with SEO. Don’t let all the do’s and don’ts of SEO on your head, fix a call with Technocrackers and let our SEO experts guide you to the top of the search engines!

TechnoCrackers Named a Top Developer by Clutch.co!

TechnoCrackers, a Web & Mobile App Company is proud to announce that we have been named by Clutch as one of the Top Web Developers in India, as part of its 2019 annual report declared on April 29, 2019.

Clutch is a B2B ratings and reviews firm that ranks companies according to a number of criteria, including how well they’re reviewed by their past clients. So far, Clutch has done in-depth interviews with 10 of our past clients, all of whom have given us great reviews, here’s a preview of our most recent one.

We are also excited to be doing particularly well in one of Clutch’s more competitive categories as one of the Top 15 Web Developers in Ahmedabad.